BRAND CHARRETTE

---

BRINGING BALANCE TO THE BRANDING PROCESS BEGINS WITH LISTENING

The inner ear helps with balance and listening, which just goes to show the two are closely related. So the first step of our branding process is the Brand Charrette. This research phase is a thorough examination of your organization, your products and services, your customers and the competition. This helps us develop results-oriented strategies and strong creative work. Everyone critical to the success of your brand should be involved — from marketing managers to land planners, market researchers, architects and community managers. With all these voices in one room, we walk you through exercises and ask questions. And, of course, we listen very closely to what you have to say.

The Brand Charrette can take many forms, from a half-day session to an intensive two-day Brand Discovery Workshop. What remains constant is a complete dedication to discovering the future your team wants to produce. Tempo is kept quick and lively, and the atmosphere always provokes spirited discussion and debate. What we're after here is the essence of your Brand. The Charrette exercises help us get to it.

"What is a charrette? A card used in 18th and 19th-century France to collect the projects of aspiring architecture students. We use it today to describe our process of collecting the best thinking from a variety of perspectives.